How to Choose Color
How to choose colors in design, paint, and décor based on psychology
Choosing a décor color for can be stressful. There are so many options, so many hues, so many mixes to match. But when we understand what color does and what space we are putting it in, it helps the decision-making process. Color has more power than we often realize, it influences the way we feel, how we perceive time, how we respond, even our appetite. We can walk in to a room and feel instantaneously at ease or suddenly agitated and overwhelmed. This can be attributed, largely, to color. A room can be neatly organized but still instigate anxiety just because it is painted in an agitating or overstimulating hue. So, ask yourself what would you like to feel when you enter a room and let’s get started!
Red - appetite, passion, determination
stimulates urgency, caution
intense
Pink - youth, caring, emotion
stimulates energy, action
friendly
Orange - enthusiasm, optimism, adventure
stimulates freedom, curiosity
excited
Yellow - communication, joy, attention
stimulates awareness, energy
joyous
Green - health, nature, peace
stimulates encouragement, growth
refreshed
Blue - calm, trust, productivity
stimulates productivity, order
calm
Purple - creativity, wisdom, royalty
stimulates intuition, inspiration
powerful
Brown - dependable, organic, stable
stimulates reliability, authenticity
stable
Black - authority, power, mystery, elegance
stimulates authority, intimidation
confident
White - simple, luxury, security
stimulates openness, timelessness
composed
Grey - conservative, practical, formal
stimulates composure, maturation
balanced
Now that you’ve chosen your color, you can tone it down by opting for a more pastel version or amp it up by going for a more pure version of that color. Cool undertones lean more towards blue/green so keep in mind what the color blue evokes and warm undertones lean more towards red/yellow so keep in mind what the color red evokes. So, if you want to calm your color down, choose a cool undertone and if you want to wake a color up, choose a warm undertone.
Psychology of Organizing
Why does organizing make us feel better?
Organizing makes us feel good, we know this; but why? I believe that organizing is tied to our neurological process called “pruning”. Pruning is the process by which our brain clips off pathways to retrieving information we don’t use. The more we use information, the faster our mind can access the pathway that it is stored with. The less we use information, the less our mind attempts to maintain the pathway to that information. Think of a nature trail: the more a trail is used, the wider and easier it is to travel. The trail that is used infrequently starts to become overgrown and you have to push your way through the trail. Eventually, the trail becomes completely overgrown and is no longer able to be used. In our mind, each trail ends with information. Our minds are constantly evolving according to the information we use.
I believe that if we do not update our environment to match where our minds are that we actually hold ourselves back, to an outdated version of ourselves. Visually seeing something strengthens a pathway. Subconsciously, everything in our environment is tied to something. If we look at a photo that reminds us of a sad memory, we strengthen that memory and everything that goes along with it. If we switch that photo out for a photo of a happy memory or something aspirational, we are strengthening that pathway in our mind. Set yourself up for success by aligning you environment with the best version of yourself.
Look around your room. Check in with yourself and how you feel while in your room. Now, begin to think of how you would like to feel while in your room. Begin to identify objects that do not align with how you would like to feel. You’ve begun the process of organizing. Organizing allows us to go through our items and actively choose if we would like to keep them, how we would like to display them, or if they do not serve our purpose, we have the power to replace them with something ideal for our needs. This, I believe, is why organizing makes us feel better. Your environment is powerful and so are you. Ensure that your environment fuels your power and does not drain it.